Gen Z Turns to TikTok for Career Advice: 92% Rely On It

92%

Gen Z jobseekers are turning to TikTok and other social media platforms for career advice, with 92% trusting TikTok and 46% securing jobs or internships through it, according to Zety. Social media presence now plays a crucial role in attracting talent, as 95% of Gen Z applicants consider it before applying. Companies can leverage TikTok for recruiting by creating engaging content, jumping on trends, and showcasing workplace culture. As Gen Z reshapes professional networking, organizations must adapt their hiring strategies to remain competitive in the evolving job market.

63%

More than 60% of organizations in the Asia-Pacific region increased base pay in 2024, with only 2% reporting a decrease, according to Heidrick & Struggles. Bonuses also rose for half of APAC businesses, while total cash compensation declined only for partners and managing directors. The upward trend is expected to continue, with 36% of organizations planning a 10-20% base pay hike in the next 18 months. Market sentiment has improved, especially in Australia (71%), followed by Hong Kong, Singapore, and India (around 54%).

20%

Chevron plans to reduce its workforce by 20% by 2026 to streamline operations and boost long-term growth. Despite the reductions, production is expected to grow by 6% annually, driven by new wells in Kazakhstan. The company is also scaling back capital spending, selling assets, and increasing automation to achieve $2–$3 billion in savings. Meanwhile, Chevron’s bid to acquire Hess faces legal hurdles, reflecting broader industry shifts toward efficiency over expansion.

1000

JPMorgan Chase is set to cut jobs in 2025, following its strict return-to-office mandate and cost-cutting strategy. The initial layoffs will impact fewer than 1,000 employees, with more rounds expected later this year. Despite a recovering banking sector, JPMorgan is prioritizing profitability, signaling a cautious approach to hiring amid ongoing economic uncertainty.

90%

According to Resume Now, nearly 90% of employees worry about AI-driven job displacement, and 43% know someone affected. Companies like BT, Dukaan, and Klarna have already cut jobs due to AI adoption. Experts urge employers to ease concerns by leading with empathy, providing upskilling opportunities, and offering clear communication on AI’s role in the workplace. The World Economic Forum suggests high-quality training, transparent AI guidelines, and proactive messaging to help employees adapt to this evolving landscape.