Case studies

How BlueHippo Enhanced DAT’s Talent Acquisition for Improved Freight Solutions

Introduction

DAT Freight & Analytics, a trusted leader in freight data and analytics, provides solutions that empower freight brokers, carriers, and shippers to make smarter, faster decisions. Known for its industry-leading load board network and advanced analytics tools, DAT is committed to improving the efficiency and profitability of its customers. As DAT expanded its services, the company needed to enhance its workforce to manage client engagement workflows and marketing automation using Salesforce Marketing Cloud.

Challenges

DAT faced key challenges in optimizing its Salesforce Marketing Cloud operations:

  • Talent Shortages for Specialized Roles: Finding qualified professionals locally with expertise in Salesforce Marketing Cloud was difficult and time-intensive.

  • Client Communication Delays: Inefficiencies in updating load notifications and executing real-time marketing journeys led to slower response times for customers.

  • High Operational Costs: Maintaining a large in-house team of specialists increased overhead, impacting scalability and flexibility.

BlueHippo Solution

BlueHippo partnered with DAT to provide an offshore talent solution tailored to its Salesforce Marketing Cloud needs:

  1. Access to Freight-Tech Experts: BlueHippo sourced top Salesforce Marketing Cloud specialists familiar with the logistics and freight industry, improving DAT’s ability to personalize and automate customer communications.

  2. Faster Time-to-Hire with AI Recruitment: BlueHippo’s AI-driven platform quickly matched DAT with pre-vetted candidates, reducing the hiring process timeline by over 50%.

  3. Enhanced Load Notification Updates: Remote specialists optimized and automated updates for load postings and status changes, resulting in more accurate, real-time information for DAT’s customers.

  4. 33% Cost Savings: By leveraging offshore talent, DAT reduced its operational costs by 33%, freeing up resources for product innovation and expansion.

  5. Scalable Workforce Model: BlueHippo’s flexible approach enabled DAT to scale its team according to seasonal demand without incurring additional fixed costs.

Conclusion

With BlueHippo’s support, DAT transformed its Salesforce Marketing Cloud operations, achieving a 33% reduction in operational costs while enhancing the speed and accuracy of client communications. This strategic partnership enabled DAT to deliver real-time load notifications, execute personalized customer journeys, and strengthen customer relationships, reinforcing its position as a market leader.